Samsung Flagship QE55Q90TATXXU 55" Quantum HDR 2000 4K HD QLED Smart TV with Bixby, Alexa & Google Assistant* Enjoy a relaxing moment with the Samsung QE55Q90TATX QLED Smart TV with Tizen OS. Always feel part of the action as the Quantum HDR 2000 powered by HDR10+ provides precise image quality with vivid colours and excellent contrast thanks to ultimate UHD Dimming. The dimming technology intelligently splits the screen into smaller areas to change them individually, maximising the image quality with accurate pin-sharp colour. 4K Quantum Processing generates the best top quality 4K enhanced sound and picture with the smart technology of AI. The self-adjusting system adapts what you're watching through 4K upscaling, meaning you can watch anything in 4K resolution without it being originally shot in that resolution! The TV comes with the widely praised Samsung Anti-Reflection screen, allowing you to move your furniture around however you'd like without the consideration of the sun reflecting onto your screen and ruining your picture. Be part of the on-screen action as the Object Tracking Sound uses eight dedicated speakers, including up-shooting speaker, for a truly three-dimensional sound. *Google Assistant service not yet available, coming in or around September 2020.