á SELF-LIT LG OLED 4K Ultra HD á webOS Smart Platform á LG Alpha 9 Gen 3 processor á Freeview HD Tuner á Dolby Atmos LG OLED55CX5LC 55" 4K Ultra HD Smart OLED TV - LG Alpha 9 Gen 3 Processor, Dolby Vision IQ & Dolby Atmos See the true detail of 4K Ultra HD as well as amazing audio with the wealth of Smart features given to you by the LG OLED55CX5LC 55" 4K Ultra HD Smart OLED TV. The LG Eye Comfort Display" certified OLED screen uses SELF-LIT pixels uses Motion Pro and TruMotion technology to give your household a smoother picture with infinite contrast and wide colour hues and depth for an excellent picture for whatever you want to watch. Using the built-in power of the LG Alpha 9 Gen3 Processor the Dolby Vision IQ and Dolby Atmos systems offer you not just automatic screen brightness, colour, and contrast adjustment to suit your homes lighting conditions as well as the needs of what you are watching as well as giving your room an immersive 3D audio experience. Thanks to LG Sports Alert you are given updates and alerts to your favourite sporting events when you watch other channels and content. Access the world of streaming from Netflix, Disney+, Apple TV+ and LG Channels and more using the simple to use LG webOS smart platform. For even more ease of use the intelligent ThinQ AI combined with the built-in Google Assistant and Amazon Alexa allows you to control your TV and connected compatible devices with just own voice. FILMMAKER MODE gives you the film and show creators true vision by turning off postprocessing effects such as motion smoothing and image sharpening to present you with the cinematic vision of the director. For competitive and cinematic gaming, the HGiG gives you access to HDR gaming graphics as well as 1ms response time that not only gives you the edge in online games but also rich colours for single player experience. For PC gamers the NVIDIA G-SYNC Compatible support ensures that PC games can be displayed with clearer, reduced stutter, lag and flickering while the higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all with the advanced HDMI 2.1 specifications all enhances your graphical experience with each and every frame.