The Sony KD49X7052PBU 49" Smart 4K Ultra HD HDR LED TV gives you impressive picture quality on everything you watch thanks to the impressive technologies built-in to this TV. Thanks to 4K X-Reality PRO, images you see will be upscaled closer to 4K quality on anything you watch to give you incredible clarity. The picture is sharpened and refined in real time to deliver extra detail, this ensures you never miss the details you may have missed before. The TRILUMINOUS display maps colours from a wider palette to reproduce every shade and hue to deliver vivid real world colours all around you. Having impressive picture quality is one thing but when you add incredible sound you get the full viewing experience from the comfort of your own home. The clear audio optimises sound so you hear music and dialogue with greater clarity and separation for a closer to the real world experience. This means your listening will be as lifelike as your viewing. ClearAudio+ automatically fine tunes TV sound for an immersive, emotionally enriching experience that will feel as though it is surrounding you. If you are a fan of YouTube then this is the TV for you, you can jump straight into YouTube and enjoy watching all of your favourite videos in just one click. Sony has made watching clips extremely fast on this LED TV thanks to the YouTube button on the remote control, so one click and you will be enjoying your favourite content in no time. You can also watch Netflix in 4K HDR (with a premium Netflix Subscription). Why not share all of your favourite photos or content from your smartphone on your new TV thanks to Smart Plug and Play. It lets you effortlessly share videos, photos and music from multiple devices. The narrow bezel on this TV gives it a refined look that will blend into any environment. It has been designed to give a luxurious look and ensures your focus is more on the picture rather than the actual TV itself.