The LG 70UN74006LA 70" 4K Ultra HD Smart TV with Google Assistant and Alexa Built-in gives you an incredible picture quality for all of your favourite entertainment. The LG UN7400 has been made to entertain you by taking all of your favourite content to a whole new level. Whether you are watching cinema, sports, or games, it delivers real 4K images with impressive colour and fine detail. You will be seeing much more realistic images thanks to this TV being four times the resolution of Full HD TV sets. The Quad Core Processor removes noise and creates more vibrant colour and contrast. Low resolution images are also upscaled and reproduced at close to 4K quality, so everything you watch will be in impressive quality. Transform your TV into a central hub with intelligent ThinQ AI technology. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition, Also you have the Google Assistant and Amazon Alexa Built-In which will make your life so much more convenient. You can flick your TV into Filmmaker mode, the processor will automatically turn off motion smoothing for the full motion picture effect. You can then watch films and other content the way the director intended with the creative intent and cinematic experience preserved. This LG UHD TV provides optimal HDR picture quality with the support of major HDR Formats including HDR 10 Pro and HLG Pro. It is one thing having impressive picture quality but to make it the full viewing experience for you then you need incredible sound to match, this is where the LG UN7400 comes into play. It provides multiple virtual audio channels to create a more immersive sound experience. You will enjoy subtle dialogue alongside sophisticated sound making you feel as though you are right at the centre of the action. Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. With Bluetooth Surround Ready, you're fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG TV. Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content. The slim bezels and sleek modern lines of LG UHD TVs add a premium design aesthetic to your space and enhance your viewing experience.