The LG 50UN81006LB 50" LED HDR 4K Ultra HD Smart TV delivers incredible picture quality alongside impressive surround sound to deliver the perfect cinematic experience from your own home. The UN81006 features 4K Active HDR which deepens your view and shows shades that were previously unseen in home entertainment. It expands light, dark and every colour in between to impressive new levels meaning the picture quality gets closer to real life than ever before. LG's Active HDR will automatically optimise every scene to ensure you get the best possible picture on everything you watch. This 50" screen has four times the number of pixels than 1080p Full HD TV's and delivers incredibly realistic images, natural motion and perfect details. The Quad Core Processor offers four cores of power to deliver advanced picture processing which is optimised for LED TV's. Thanks to Filmmaker Mode, all the films you watch are displayed in the closest quality to the filmmaker's intention. This TV is also ideal for gaming, it includes LG's Auto Low Latency mode which provides an optimised gaming experience. Having incredible picture quality is one thing but when you add in great sound you get the full viewing experience. This TV features immersive multi-channel surround sound which moves around you for a more exciting movie experience. Thanks to the AI Sound and AI Acoustic Tuning, all sound is optimised depending on the content and also the environment you are watching in. This guarantees the best sound possible for everything you watch regardless of where you place your new TV. LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, Apple TV+, Amazon Prime, and Disney+. And with Sports Alert you can receive real-time alerts on your favourite sports while watching something else. This Thinq AI TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices. Use LG's revolutionary Magic Remote for voice command, as well as intuitive point, scroll and gesture control, and easy content search. Get a huge variety of channel options with Freeview HD built in. This free-to-air digital service gives access to 15 HD channels (including BBC One HD, BBC Two HD, ITV HD and Channel 4 HD), plus a long list of other channels in standard definition. This LG TV does not feature the Freeview Play catch-up service.